FOODFAV'S FOODPORN CAMPAIGN
Foodfaves is a new app catered to the "Foodie" community. Users can share food pictures, take a quiz to find out what exactly they are craving, and communicate with other foodies. The goal of this campaign was to encourage more people to download the app.
Since many millennials refer to delicious food pictures as "food porn" we used porno industry cliches to capture the audiences attention, while relating it to food.
Over 160,000 Impressions were made, as well as 100% increase in downloads.