"ARE YOU WORTHY?" CAMPAIGN
Worthy sneaker store wanted to increase their follower growth and traffic to their website, as well as engage with consumers on an artistic level using social media platforms as a tool to achieve this goal.
The "Are you Worthy?" Campaign was a t shirt deign contest that was hosted on the Worthy website and through their social media platforms. Participants were to submit a design that could be printed on a t shirt for a chance to win a 250 dollar gift card and have their t shirt sold on the website. Anyone who participated in the campaign would receive a t shirt with their design printed. The winner of the contest was decided through a poll system that was integrated on the worthy site. This encouraged the participants to post on their social media as well, to get their friends/followers involved in the voting process.
Over 100 people participated in the month long contest and Worthy's follower count increased by 2,000. Their average daily site traffic increased by 5% as well as an increase in sales.